LeBron James officially announced
his decision last Friday to return to his home state and play basketball for
the Cleveland Cavaliers again. In 2010 when James was a free agent the first
time, he announced his decision to take his talents to South Beach via a live
TV announcement at The Boys & Girls Club. He received harsh criticism for
how he announced the news, which became known as The Decision and there were no
harsher critics than Cleveland itself. His jerseys were burned, Cavs fans threw
fits and the Cavs owner, Dan Gilbert, blasted James through many media outlets,
calling him a narcissistic coward. As the owner of the company Fathead, Gilbert
reduced James’ wall sticker price to a mere $17.41 (Fatheads normally retail
for approximately $50-100 each).
After 7 seasons as the face of
the Cavs and continuously rising as a basketball star, Cleveland was distraught
in disbelief that their son could do this to them. How? Why? It’s not right!
James moved on to the Miami Heat where the Big 3 meshed, reigning as Eastern
Conference Champions from 2011-2014 and heading to the NBA Finals in each of
their 4 years together, winning 2 back-to-back NBA championships in 2012 and
2013.
Contrary to the publicity
surrounding his 2010 decision, James quietly announced his decision this time
through an exclusive essay published by Sports Illustrated with the headline
“I’m Coming Home.” In the essay, James explains his decision to return to his
hometown, stating the decision is greater than just basketball. He is a dad and
has a family to think about, and feels a sense of responsibility to inspire
kids growing up in the Northeast Ohio area. He is accepting the challenge to
bring talent and success back into Cleveland.
All was instantly forgiven by the
city of Cleveland and Cavs fans when James’ return was announced. Criticism of
the actual decision was minimal this time around, partially because of James’
chosen delivery of the news. There was only class displayed by the Miami Heat
too, as the organization announced respect for James’ decision and posted a
picture of the superstar in his Heat jersey via social media outlets with the
caption “Thanks for the memories.”
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